The Brandless Brand.

One of my favorite sites just did a short interview on Rick Klotz, the head of Freshjive, and his reasons for deciding to no longer use any brand logos or names on Freshjive products beginning in 2010. Quite an interesting read. Click the pic for the interview!

Actually, I think it'll bring even more attention to his brand, and its something Freshjive supporters can talk about. Like the secret you know as part of the in-crowd.